Our Leaders 
Adel Eskander
Group Marketing Director BWG (Business World Group)
BWG — Where We Generate Value
A seasoned business development and strategic partnerships leader with more than 25 years of experience
As Group Marketing Director, Adel Eskander drives growth across BWG through strategic partnerships, market expansion, and business development excellence
His work spans marketing and branding strategy, integrated campaigns, and leading operations and cross-functional teams across the Group
Business Development
Driving strategic partnerships, market expansion, trade, and new business growth opportunities
Strategic Marketing Leadership
Leading strategic planning and business development across multiple sectors
Branding & Communications
Expertise in brand management, corporate identity, advertising, digital marketing, and integrated marketing strategies
Events & Activations
Designing and executing impactful events, experiences, and activation campaigns that build brands and drive engagement
Digital Transformation
Leveraging digital platforms, data-driven marketing, and technology solutions to create measurable impact and business value
Innovation & New Business
Developing innovative business platforms, ventures, and new commercial opportunities
Core Areas of Expertise
Business Development Strategic Partnerships Market Expansion Marketing Strategy Brand Management Corporate Identity Trade & Commercial Development Events & Activations Digital Marketing Business Growth & Performance