Our Leaders 
Adel Eskander
Group Marketing Director BWG (Business World Group)
BWG — Where We Generate Value.
A seasoned marketing, branding and business development professional with more than 25 years of experience.
As Group Marketing Director, Adel Eskander leads BWG's marketing and branding strategy, developing integrated marketing strategies, building brands and creating measurable business value across the Group.
His work spans strategic partnerships and business development, driving market expansion into new sectors and territories, and leading operations and cross-functional teams.
Strategic Marketing Leadership
Leading strategic planning and business development across multiple sectors.
Branding & Communications
Expertise in brand management, corporate identity, advertising, digital marketing, and integrated marketing strategies.
Business Development
Driving strategic partnerships, market expansion, trade, and new business growth opportunities.
Events & Activations
Designing and executing impactful events, experiences, and activation campaigns that build brands and drive engagement.
Digital Transformation
Leveraging digital platforms, data-driven marketing, and technology solutions to create measurable impact and business value.
Innovation & New Business
Developing innovative business platforms, ventures, and new commercial opportunities.
Core Areas of Expertise
Marketing Strategy Brand Management Corporate Identity Business Development Strategic Partnerships Market Expansion Trade & Commercial Development Events & Activations Digital Marketing Business Growth & Performance