BUSINESSCONNECTED
Because We Generate Value
We build, connect and scale businesses through an integrated ecosystem of technology, trade, marketing, investment and strategic partnerships
One Group. Multiple Capabilities. One Vision
THE BWG STATEMENT
WE DON'T JUST BUILD BUSINESSESWE BUILD VALUE ECOSYSTEMS
BWG is a diversified business group built around one fundamental principle:
Every business should create measurable value
From strategic marketing and international trade to technology, digital platforms, business development and investment, BWG brings complementary capabilities together to transform opportunities into sustainable businesses
We connect people, markets, capital, technology and ideas to create opportunities that move businesses forward
This is how we generate value
- STRATEGIC MARKETING
- INTERNATIONAL TRADE
- TECHNOLOGY & DIGITAL PLATFORMS
- INVESTMENT
- BUSINESS DEVELOPMENT
- ONE VISION
- COMPLEMENTARY CAPABILITIES
- STRATEGIC PARTNERSHIPS
- INNOVATIVE SOLUTIONS
- MEASURABLE VALUE
ABOUT BWG
ABOUTBWG
WHO WE ARE
BWG — Business World Group is a diversified business group focused on developing and connecting opportunities across trading, technology, healthcare, education, marketing, advisory, and strategic business solutions
We combine market knowledge, international relationships, operational capabilities and innovation to deliver practical solutions and build sustainable business partnerships
Our multidisciplinary structure enables us to understand different industries, connect complementary capabilities, and create opportunities across markets
We don't believe successful businesses are built in isolation. They are built through the right combination of:
- Vision
- Strategy
- People
- Technology
- Partnerships
- Execution
BWG brings these elements together
OUR VISION
To become a trusted and leading business group connecting markets, industries, technology, and opportunities across Egypt, Africa, the GCC, and international markets
OUR MISSION
To create sustainable value through innovative business solutions, strategic partnerships, international trade and market access, technology-driven development, professional advisory, integrated marketing and business development, and long-term relationships
CREATE VALUE
In everything we do
BUILD TRUST
Through integrity and transparency
DRIVE GROWTH
For our partners and communities
MAKE IMPACT
With sustainable and lasting results
OUR APPROACH
CONNECT
We build strong relationships and connect opportunities across industries and markets
INNOVATE
We embrace innovation and creative thinking to develop forward-looking solutions
DELIVER
We deliver with focus, efficiency, and commitment to create measurable impact
GROW
We support sustainable growth for our partners, our businesses, and the communities we serve
We do not simply participate in markets — we work to create value within them
OUR BUSINESS DIVISIONS
ONE GROUP. MULTIPLE CAPABILITIES
Specialized business divisions, backed by the strength, network and resources of one integrated group.
01
BWG TRADING
International Trade & Market Development
Sourcing, import & export, distribution, market access, and commercial opportunities
02
BWG TECH
Technology & Digital Solutions
Digital transformation, technology platforms, applications, and innovative solutions
03
BWG MEDICAL
Healthcare & Medical Solutions
Healthcare products, medical solutions, distribution, and strategic healthcare partnerships
04
BWG EDUCATION
Education & Professional Development
Education solutions, training, professional development, and strategic partnerships
05
BWG MARKETING
Marketing, Branding & Business Growth
Strategic marketing, branding, communications, market positioning, and business development
06
BWG ADVISORY
Strategic Business & Market Advisory
Business consulting, market entry, strategic planning, partnerships, and growth advisory
THE BWG ADVANTAGE
- Specialized Expertise
- Integrated Capabilities
- Strategic Network
- One Vision
Board of Directors
Leadership • Strategy • Sustainable Growth
Dr. Basem HashaadChief Executive Officer (CEO) 
Mr. Mohamed FoudaBoard Member 
Dr. Yasser GhanemBoard Member
- StrategicLeadership
- Long-TermVision
- SustainableGrowth
- ValueCreation
- GlobalPerspective
One Vision • One Team • Greater Value
Dr. BasemHashaad
Chief Executive Officer,Business World Group (BWG)
Dr. Basem Hashaad is a distinguished international trade and business development executive with more than 25 years of experience in trade policy, trade compliance, trade facilitation, economic analysis, international negotiations, and strategic development across Egypt, the MENA region, and the GCC
Prior to joining BWG, Dr. Hashaad spent more than 15 years within Egypt's Ministry of Trade and Industry, where he held senior responsibilities within the Foreign Trade Sector. He played a key role in international trade negotiations and the development of trade policy, with particular expertise in Rules of Origin and the technical preparation of bilateral and multilateral trade protocols and agreements
His professional experience includes engagement with prominent international and regional organizations and trade institutions, including the WTO, WCO, EU, EFTA, COMESA, COMCEC, and MERCOSUR
Dr. Hashaad is recognized for his strategic thinking, analytical capabilities, negotiation expertise, and strong stakeholder-management skills. He has worked closely with government institutions, international organizations, corporate stakeholders, funding partners, and senior decision-makers
In addition to his expertise in international trade, he has significant experience in economic research, trade facilitation, institutional development, change management, crisis communication, sustainability, and community development. He is an accomplished presenter and communicator, with the ability to translate complex issues into practical strategic directions
At BWG, Dr. Basem Hashaad leads the Group's strategic vision and growth agenda, leveraging his extensive international trade expertise, institutional relationships, and entrepreneurial mindset to expand BWG's regional and international presence and develop high-value business opportunities and strategic partnerships
Core Areas of Expertise
- International Trade & Trade Policy
- Trade Compliance
- Trade Facilitation
- Economic Analysis
- International Negotiations
- Strategic Business Development
- Stakeholder & Institutional Relations
- Market Development
- Sustainability & Community Development
- Strategic Planning
Our Leaders
The People Behind The Group
BWG is led by a team whose experience spans international trade, technology, investment and strategic partnerships
Adel EskanderGroup Marketing DirectorDriving growth through strategic partnerships, market expansion, and business development excellence 
Sarah HassanGeneral ManagerLeading operations with excellence, ensuring efficiency, collaboration, and sustainable business success 
Dr. Ahmed Bayoumy ElGabryBusiness Development DirectorBuilding strong brands and impactful marketing strategies that connect businesses with markets and create lasting value 
Eng. Saleh HashaadChief Technology OfficerInnovating and implementing technology solutions that drive digital transformation and business growth
OUR PROJECTS
FROM IDEAS TO IMPACT
WE TURN OPPORTUNITIES INTO BUSINESSES
Across our ecosystem, BWG develops and supports businesses, platforms and strategic initiatives designed to solve real market challenges
MA3DENHA
MA3DENHA is designed to connect consumers, merchants, loyalty programs, payment providers, and precious-metal suppliers within an integrated digital ecosystem
WHITE SQUARE BUSINESS HUB
Designed, developed, and operated a specialized digital platform focused on international trade intelligence and trade facilitation
FISH LINK
Designed and developed an integrated digital ecosystem for supply-chain tracking and distribution management under the Smart Supply Chain Initiative of the National Fisheries Company
MOSHAREK
Developed a specialized digital platform for investment opportunities and franchise development, connecting investors with franchise owners and opportunity providers
MADAAAD
Developed a specialized digital procurement platform for managing and supplying the operational requirements of schools, universities, educational institutions, and corporations
TOMEYYA
Connecting restaurant operations, point-of-sale, digital menus, and customer ordering across desktop, web, and mobile
MORE THAN PROJECTSThese are building blocks of a larger ecosystem
PARTNERSHIP SECTION
PARTNERWITH BWG
GREAT BUSINESSESARE BUILT TOGETHER
We believe strategic partnerships create opportunities that individual businesses cannot achieve alone
BWG works with corporations, investors, technology companies, financial institutions, suppliers, government entities and entrepreneurs to develop mutually valuable opportunities
WE PARTNER TO:
- Enter new markets
- Develop new products
- Build digital ecosystems
- Create new revenue streams
- Connect businesses with opportunities
- Scale successful concepts
08 — INVESTORS
INVEST WITH BWG
CAPITAL FOLLOWS OPPORTUNITY
BWG identifies emerging market opportunities and develops business models designed for scalable growth
Our approach combines:
to create businesses capable of generating sustainable value
We welcome strategic investors and institutional partners who share our vision for building scalable businesses across Egypt, the Middle East and international markets
CATCH THE NEXT OPPORTUNITY WITH US
DISCOVER INVESTMENT OPPORTUNITIESto create businesses capable of generating sustainable value
WE PARTNER TO:
- Enter new markets
- Develop new products
- Accelerate growth
- Build strong networks
- Create long-term value
CONTACT US
THE NEXT OPPORTUNITYCOULD START HERE
Whether you are looking for a strategic partner, entering a new market, developing a new business, investing in an opportunity, or transforming an existing operation — BWG is ready to build it with you
LET'S GENERATE VALUE TOGETHER
Head office
Sama Towers, Tower Z, 9th Floor, Office 91Zahraa El Maadi, Maadi Ring RoadCairo, Egypt
- info@bwg-trading.com
- Mobile
- 01031699905
- Customer service
- 01031799928