Our Leaders 
Sarah Hassan
General Manager BWG
Driving ExcellenceBuilding BrandsCreating Value
An experienced management professional with more than 20 years of experience in business operations, international trading, fashion, brand management, and commercial development
Sarah Hassan has held senior management and leadership positions across international trading companies and fashion and lifestyle brands, working across business operations and brand development
At BWG she supports the Group's operational excellence, strategic partnerships and continued growth
Seasoned Management Professional
More than 20 years of experience in management, business operations, international trading, fashion, and brand development
Extensive Industry Experience
Senior management experience across international trading companies, fashion and lifestyle brands, operations, and brand development
Driving Growth & Excellence
Supporting BWG's operational excellence, strategic partnerships, and continued growth
Leadership Approach
Combining strategic thinking, commercial awareness, operational discipline, and strong understanding of brands and consumer markets
Core Areas of Expertise
Business Management Business Operations International Trading Fashion & Lifestyle Management Brand Development Strategic Partnerships Team Leadership & People Development Commercial Development Consumer Products & Market Insight