Our Leaders 
Sarah Hassan
General Manager BWG
Driving Excellence.Building Brands.Creating Value.
An experienced management professional with more than 20 years of experience in business operations, international trading, fashion, brand management, and commercial development.
Sarah Hassan has held senior management and leadership positions across international trading companies and fashion and lifestyle brands, working across business operations and brand development.
At BWG she supports the Group's operational excellence, strategic partnerships and continued growth.
Seasoned Management Professional
More than 20 years of experience in management, business operations, international trading, fashion, and brand development.
Extensive Industry Experience
Senior management experience across international trading companies, fashion and lifestyle brands, operations, and brand development.
Driving Growth & Excellence
Supporting BWG's operational excellence, strategic partnerships, and continued growth.
Leadership Approach
Combining strategic thinking, commercial awareness, operational discipline, and strong understanding of brands and consumer markets.
Core Areas of Expertise
Business Management Business Operations International Trading Fashion & Lifestyle Management Brand Development Strategic Partnerships Team Leadership & People Development Commercial Development Consumer Products & Market Insight