BWG — Business World Group Our Projects

Specialized Industries

FISH LINK

Modernizing the wholesale seafood trade

A digital ecosystem built to modernize and organize the wholesale seafood trade.

A digital ecosystem designed to modernize and organize the wholesale seafood trade.

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Wholesale seafood is traded fast, in volume, and largely on relationships and phone calls. That works until it does not: pricing is opaque, supply is hard to plan against, and a buyer's real information reaches only as far as whoever they happen to know.

FISH LINK puts that trade on a digital footing — connecting the people who supply seafood with the people who buy it in volume, in one organized marketplace rather than across a scattering of private arrangements.

It is the clearest example of what BWG means by a specialized-industry venture: a sector-focused platform built around a market that is large, essential, and still largely undigitized.

  • Wholesale, Organized

    Brings the wholesale seafood trade into one digital marketplace instead of a scattering of private arrangements.

  • Suppliers to Buyers

    Connects suppliers directly with the traders, wholesalers and businesses buying in volume.

  • A Digital Ecosystem

    Listings, counterparts and trade in one place, rather than over calls and messages.

  • A Market Being Modernized

    A sector-focused venture built around a large, essential market that is still largely undigitized.

At a Glance

  • Seafood Trade
  • Wholesale
  • Digital Marketplace
  • Live Platform